Bodhi.

Hi! I am Bodhisattwa Debnath 👋

I make digital products⚒️, grow businesses🚀 and sometimes design things👨🏽‍🎨.

More specifically, I am a growth marketer with 15+ years of experience working at both startups and enterprise businesses, turned indie developer and designer.

Working on something cool?

Let's connect

15+ years

experience

20+

brands

businesses

∞

cups of espresso

Currently building in public — SOCA.SO 👈

In a nutshell...

I've led 20+ global brands using growth strategies and product-led methodologies. Now, I'm focused on creating my own products and have founded successful companies like Marhack Digital, NordMetrics, Scribers, and Project3rdRock.

Actively building: SOCA.SO

The State Of Climate Action is one place you'd come to stay in tune with that's happening on the battle turf to save our planet.

Discover curated climate news, media, editorial and research.
Generate summaries and key take-aways.
Save for later and annotate.
Share and discuss.
Follow reputed publications, authors and movers.

The stack

Leveraging a dynamic technological stack, SOCA.so combines the power of SvelteKit for seamless user experiences, Vercel for efficient deployment, Strapi for robust content management, mailisearch for enhanced search functionality, OpenAI for intelligent insights and summaries, and tailwindcss for sleek design.

WHY BUILD THIS

I'm driven to create SOCA.so - The State Of Climate Action because vital climate information is currently scattered, hindering effective action. With SOCA.so, I aim to centralize this information, empowering individuals with the knowledge they need to make impactful contributions towards a sustainable future.

Essays — Freshly pressed

More writings

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The Point of Creativity

What is creativity's place in business? How we misunderstand it and what really is the point of it.Read it

Price-feature paradox and the case of missing identity

On finding the right balance between business identity and driving growth. How should you choose between finding an identity and achieving a competitive advantage?Read it

The Everlasting Debate on How to Calculate CAC

CAC — that unassuming and elusive acronym that is nearly always miscalculated, misunderstood and misuitlized. Let's distil how to calculate CAC the right way.Read it

On a place I Love but hate talking about

It’s a classic love-hate relationship. One that keeps you awake at nights, seduces you to think unabashedly and yet places a lock so intricate on your fingers that it’s well nigh impossible to break.Read it

Marhack:Product-Led Growth

Marhack’s proven product-lead growth strategy strawman

Marhack materializes product-lead growth by implementing product stacks, accelerating user growth, enabling self-serve sales, creating customer journeys, improving retention and increasing revenue yield.

Check out Marhack

Are you setup for product-led growth? Take this quiz to know.

How can you tell if your organization is set up for organic, product-led growth? Where do you even start — top, bottom or somewhere in the middle of the funnel? Take this quiz to know where you stand.

Take the quiz

NORD METRICS

Agile, powerful, limitless web platform.

Produce incredibly agile, powerful and scalable web assets — from websites, funnels and eCommerce sites to membership sites. With the security and reliability you need to operate at enterprise scale.

Check out NordMetrics

SCRIBERS

Content marketing on autopilot.

Scribers is a boutique content marketing agency that takes your brand voice and makes it louder. We work with established and innovative, new SAAS startups to build stellar inbound content engines.

Check out Scribers

PROJECT 3RD ROCK

A community of climate action.

Project 3rd Rock is a product innocation and growth initiative entirely dedicated to helping climate and sustainability businesses scale. It’ll take generations of collective human spirit and innovation to save our planet. We are here to provide the sparks.

Check out Project 3rd Rock